Women in Film Dallas shot our 2006 PSA on Saturday, March 24, 2006. The :30 PSA benefits the Dallas Women's Foundation, an organization that supports programs ranging from math and science education for girls, prevention of family violence, as well as educational and business training. The 35MM shoot took place at MPS Studios in Dallas and was produced by Chris Unger and directed by Carolyn Macartney. UPM was Kirby Stuart.